Xbox Game Pass Ios With Xbox Controller Cropped (Image credit: Rebecca Spear / iMore) While Apple technically followed its own rules as each game exists as a separate app, it also enjoys the luxury of setting up Apple Arcade as its own tab in the App Store, something that competing gaming services don't have as an option. While this effectively prevents game subscription services like Xbox Game Pass (and with it Xbox Cloud Gaming) to exist in the form of an app on the iPhone, iPad, Mac, or Apple TV, Apple still moved forward with its own game subscription service that runs through the App Store: Apple Arcade. In addition to the App Store, developers can choose to reach all iPhone and iPad users over the web through Safari and other browsers on the App Store.'

'Our customers enjoy great apps and games from millions of developers, and gaming services can absolutely launch on the App Store as long as they follow the same set of guidelines applicable to all developers, including submitting games individually for review, and appearing in charts and search. As the company explained, games must be submitted individually for review: Apple, like two years ago, still prevents an app that allows multiple game titles within it from existing on the App Store. Unfortunately, while the Xbox app could surely come to a platform like the Roku or Fire TV, it is currently still impossible to do so with the Apple TV. Despite the rumors that Microsoft is also developing its own Xbox Cloud Gaming streaming stick, other streaming devices are prime real estate for bringing the Xbox app to as many TVs as possible.

It's not surprising that people are choosing external streaming devices, especially since most built-in TV operating systems and their interfaces are slow and clunky.

Streaming devices, such as the Roku, Fire TV, and Apple TV, are some of the most popular around and find themselves in millions upon millions of houses.

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